Lena’s biggest source of inspiration comes from the customers, she says: “I have a big focus on individualism and I have always felt it important to let that shine through with my own personal style and wardrobe. My brand was born from this mindset and I want to provide wardrobe staples for women seeking effortless essentials that evoke feeling over function. I want my clothes to give you the confidence to go for your dreams, take on new challenges, take risks and live life to the fullest. I have no interest in anything less than that.”

  • Nathalie Lockaerts

    Fashion designer, Antwerp @NATHALIEKLOCKAERTS

  • Dilan Sakar

    Fashion brand owner, NYC @DILANSAKAR

  • Laura Stöckl

    Artist & Designer, Amsterdam