We created a short series of three episodes with the goal to give you a glimpse behind the brand. LENA MAE translates a very strong and personal story and the goal is to convey these emotions to you as you get to know the brand. In this first episode we give you a small brand intro.

LENA MAE is very design-oriented, with high demands on quality, with great attention to detail in finishes and with sourcing the right partners. For Lena it is important that she stands behind her collections for 100 percent and every piece is made according to her vision to create wardrobe staples piece after piece.

Lena explains “I have a big focus on individualism and I have always felt it important to let that shine through with my own personal style and wardrobe. My brand was born from this mindset and I want to provide wardrobe staples for women seeking effortless essentials that evoke feeling over function. I want my clothes to give you the confidence to go for your dreams, take on new challenges, take risks and live life to the fullest. I have no interest in anything less than that.”

Enjoy the first episode!

Video production: Soda Amsterdam. 

Discover our collection 0.1 A Modern Love Story.


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