Our capsule launches support the idea of a minimal wardrobe with an edge that is meant to be buildable. LENA MAE aims to prevent overproduction and reduce material wastage by releasing a few items at once in small batches based on our production times, not based on seasons, because we believe that good staples can be worn all year round. For us it's really important to work with the right partners and pick the right fabrics for all our designs. It brought us to four family-owned businesses located in Europe. They have years of experience in making the most qualitative garments and do everything in-house. We are very proud to say our entire collection is crafted exclusively in Europe.
At Lena Mae, we believe that conscious fashion starts with a conscious consumer. We believe in circular fashion and have taken steps to make it easier for you to be a part of that with us.
1. Discover the art of curating your capsule wardrobe with us. Quality staple pieces seamlessly intertwine with your daily attire, offering versatility and effortless style. By embracing the concept of a capsule wardrobe, elevate your style while being sustainable. Visit our IG page, where you can find ways to integrate our items in your daily look and style them in multiple ways.
2. We collaborate with the rental platform DRESSR, giving you the opportunity to rent a garment and experience its quality firsthand. This way, when you decide to purchase from LENA MAE, our pieces become timeless staples in your wardrobe.
3. We encourage you to give your feedback about your purchased items as well as provide us feedback during the production process. We heavily rely on customers' feedback to inspire our revisions as well as new items, ensuring that no items remain overstocked. If you would like to be part of the production decisions, visit our instagram or if have feedback for us, email us.
4. Show your items some love and care to ensure they last you a lifetime. Check out our careguide for tips.
5. If you get tired of your item, we encourage you to resale, recycle or contact us if you are unsure of what to do with the item, email us.
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