1. Capsule Collections: Build your capsule wardrobe with LENA MAE. We release new items throughout the year as part of themed collection chapters. Each chapter builds upon the last and features a curated selection of pieces designed to serve as staples in your wardrobe, complemented by a few investment pieces that add a little edge to your wardrobe. Our commitment lies in crafting high-quality staple pieces that serve as the foundation for building your capsule wardrobe. We encourage you to gradually build your LENA MAE capsule wardrobe over time as we introduce new pieces.


2. Small Batch Production: At LENA MAE, we believe in the power of involving our customers in the production process. That's why we create our items in small batches, allowing us to closely monitor customer reactions and preferences. By doing so, we ensure that each piece meets the high standards of quality and sustainability. Our customers inspire us, and their feedback guides our production decisions, making the entire process a collaborative effort between us and those who wear our creations. Want to be part of our production decisions? Visit our Instagram.


3. Feedback-Driven Selection: Your favorites stay! The pieces you love the most will return in different fabrics and colors. These popular items also become part of our circular program, promoting sustainability in fashion. Want to provide feedback? Email us.


4. Stay Updated: Keep track of your favourite pieces by opting to receive notifications when they become available again. This way, you'll never miss the chance to add them to your collection

5. Want to visit us in person? We host POP-UP events a few times a year during one of our events where you can experience the quality in person. Would you like to know when the next one is? Email us. 

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