Hi love,

LENA MAE is a story—one that’s always evolving, written chapter by chapter, with you at the heart of it.

I grew up in a small town in Belgium, always drawn to fashion but never quite knowing where it would take me. Then, when I was 13, my uncle invited me to a fashion show. It wasn’t anything grand—just a small event—but the moment I stepped backstage, something changed. I saw how clothing could transform a person—not just how they looked, but how they felt. There was power in that. Confidence. A sense of possibility. And I knew, right then, that I wanted to create something that made women feel the same way.

That feeling stayed with me as I moved from Belgium to Amsterdam, then to New York—exploring, learning, and immersing myself in every part of the fashion world. But one thing never sat right with me: the pressure to create on someone else’s timeline, to keep up with the fast-paced industry when real style, real confidence, and real growth don’t work that way.

That’s why I see LENA MAE as an evolving story, not a race. We’re writing it together, at our own pace—just like you build your closet year after year, evolving as you grow. Each collection is a Chapter in this journey, designed to be timeless, effortless, and made to move with you through every stage of life.

And I want you to be part of the backstage—to see the heart behind the brand, to step into the creative process, and to wear each piece in a way that’s uniquely yours. Because fashion isn’t just about clothing. It’s about how it makes you feel—stronger, bolder, more yourself.

So here’s to you—to living boldly, dressing with intention, and creating your own magic. I can’t wait to see how you bring LENA MAE to life.

With love, always,
Lena