Hey Stargirl,

My name is Lena, the beating heart behind LENA MAE, I am excited to take you along my path and share the story of how I founded my fashion brand. Ready to get really personal? 

Ever since I was little, I loved being creative and the fashion world always fascinated me. When I was 13 years old, my uncle took me to a local fashion show that was held at the car dealership where he worked. I know, a fashion show at a car dealership is quite unusual, but anything remotely connected to fashion had my undivided attention. After the show, my uncle took me backstage, and I was completely awestruck. The energy and the excitement, everything about it was special. I remember thinking to myself, "One day, I will have my own fashion show." 

Throughout my journey, I immersed myself in various aspects of the fashion industry, exploring its many facets. Working for other brands provided me with experience from fashion styling and design to sales and prospecting. I gained valuable skills in building and nurturing relationships with retailers in Benelux, as well as expertise in styling and visual merchandising. Although it was an enriching experience, I came to the realization that I could only be truly passionate about fashion if I believed in the brand and its values. Driven by this belief, I embarked on the journey of creating my own curated store that exclusively housed brands I genuinely believed in (www.mae-concept.com). MAE concept curates brands that embody a fresh perspective on fashion, creating designs that stand the test of time with a timeless and minimalistic approach, while paying attention to details and finishes.

As I was building my online store, I came to the realization that I craved more opportunities for creative expression and stimulation. That's when my long-held dream of starting my own fashion label resurfaced, and I felt a burning passion to create something entirely from scratch. With a clear vision of designs and branding in my mind, I was determined to make it a reality.

I wanted to create a brand that inspires women to go after their dreams, no matter how impossible they may seem. Life is too short to settle for a meaningless existence, and I believe that everyone deserves to do something they love. I believe that fashion has the power to transform lives, and I am dedicated to using that power to create designs that are not only beautiful but also empowering. 

I want to inspire a mindset and way of living. I believe that the most important moments in life are the ones that make your heart skip a beat. The moments of pure exhilaration and excitement that remind you that life is worth living to the fullest. I want my brand to live in that moment between skipped heartbeats because that is where true magic happens.

I want you to know that no dream is ever too big and no obstacle too daunting. We all have the power to create our own magic, to live life on our terms, and to inspire others to do the same. Despite the challenges and setbacks so far, I will never lose sight of my dream and will remain to pour my heart and soul into every design I create and I hope you can feel this when you are wearing my clothes. 

Thank you for taking the time to get to know me and my brand. I hope that you will join me on this journey as we inspire each other to reach for the stars and live our dreams. 

I can't wait to see how you rock your LM pieces and make them your own.

With love, always,

Lena