Hi love,

I’m Lena, the heart and soul behind LENA MAE. I'm thrilled to take you behind the scenes and share how this brand came to life, and how it’s shaped by a journey that I can’t wait for you to be a part of.

From a young age, I was drawn to creativity, with fashion captivating me like no other world. At 13, my uncle invited me to a local fashion show. It was there, backstage, where everything changed. Surrounded by the energy, the buzz, and the creativity, I remember thinking, "One day, I’ll be the one creating this." It was the first step in a journey that would lead me to build LENA MAE.

Over the years, I immersed myself in every corner of the fashion industry – from styling to design, from retail relationships to merchandising. I developed a deep understanding of what it takes to make a brand succeed. But I always felt something was missing. I realized I could only truly pour my passion into a brand that aligned with my own values.

That’s when my first business MAE was born, a curated online store featuring timeless, minimalist designs from brands I believed in. But even as I built my store, my passion for creation kept growing. I realized that my true calling wasn’t just curating – it was to create something entirely from scratch. With a clear vision, LENA MAE was born.

More than just a fashion label, LENA MAE is a brand built on empowerment. I want to inspire women to chase their dreams, no matter how big they seem. Life is too short to settle for anything less than extraordinary. Fashion has the power to transform, and I’m committed to creating designs that empower women – designs that not only exude beauty but also inspire strength and confidence in their everyday lives.

At LENA MAE, I want to create more than just clothing. I want to inspire a mindset that embraces the magic of life – those moments when your heart races with joy, when everything feels possible. The moments that remind us to live fully, to take risks, and to create our own magic. And it’s in those moments where my designs truly come alive.

No dream is too big, no obstacle too daunting. I pour my heart and soul into every piece, hoping that when you wear LENA MAE, you’ll feel that energy, that spark, and that strength.

Thank you for taking the time to get to know me and my brand. Let’s inspire each other to reach for the stars and live our dreams. I can't wait to see how you make your LENA MAE pieces your own.

With love, always,
Lena